With digital marketing spreading its reach across all sectors of the industries, the healthcare industry might be slow but not completely untouched from it. In fact, it has gained a lot of momentum in the last couple of years with an increase in demand of digital marketing from hospitals and clinics.
Today, people look everything on the internet and finding a doctor is also one of them. Now a days, people do not ask their family or friends about which doctor they should consult, instead, they just Google and select one that has a good digital presence. Because of this, various healthcare marketing agencies have come up that are making their work easier by making them visible on the search engine results. It is important to find a healthcare marketing agency which has specialized in this field and have relevant experience as well. Here are a few things that you should know if you are planning to increase your digital presence and want to achieve your marketing goals:
- Get A Responsive Website: According to “Think with Google” study, more than a third of the web-browsing is done with devices such as a mobile or a tablet and hence it is important to have a website that is ‘mobile-friendly’ and adjusts its texts in accordance with the screen size. If the website is easy to navigate, zoom and scroll, it becomes easy for anyone to find what they need. Also, if your page can load faster than other pages, there are fewer chances of it being ‘timed out’ and hence its information will be displayed in full.
- Search Engine Optimization: Since patients are looking on the internet for a hospital or a clinic around their area, it is crucial to have a good ranking in search results. Search Engine Optimization (SEO) companies are the firms that have specialized in this and makes it easy for their client to get found on online search. They research the keywords that are trending in a particular area where the client belongs and make sure that every time a new keyword starts trending, there is an article on its site dedicated to addressing the concern of the search query. This needs a continuous analysis of keyword performance too.
- Content Marketing: It is impossible to be successful in SEO if you don’t have the right content to back it up. These companies have writers who produce quality content that enable the target link to perform well on such queries. There are many ways how it is done, these methods include, social media updates, videos, e-books or e-magazines, webinars and may more such tools. These things help improve the hits on your website which is the prime method to improve your website ranking.
These things are necessary and need of the hour for any hospital or a clinic. There has been a rise in the competition in the healthcare industry and you need to cope up with the pace of it. Making a good digital presence is a full-time job and hence you will need to hire people who can do this for you. It is not easy for anyone to hire professionals like digital marketing manager, web designer, content writer, SEO marketer and other such professionals to do this job for you. These professionals are also in touch with the latest trends in the marketing space and attend seminars relevant to this industry.
Digital healthcare marketing might be new to this industry but has made a huge impact in it in the recent past and is here to stay.