If you run a start-up business, you’re possibly looking for ways to launch an effective marketing campaign without eating up your company’s funds.
One effective way you can do this is with brochure marketing. Just because you’re a new business, it doesn’t mean you should miss out on the return-on-investment that this type of advertising offers. Here, you’ll discover how you can produce attractive brochures to help effectively promote your company on a budget…
Ensure everything about your brochure is professional
If nothing else, you want to convey professionalism when you market your new brand. Create a cheap and flimsy brochure, and you’ll significantly harm your chances of achieving this target. The size of your brochure and the way it is finished can influence the way it is received, and of course the cost. Whilst it is tempting to cram as much information onto fewer pages to save money, you don’t want to make your brochure look unprofessional.
Have you thought about paper stock? It’s worth doing a bit of research or speaking to your print company about this, as it will affect the final cost. Of course, in an ideal world, every business would use the highest paper stock they can afford but you should consider your audience and the purpose of the brochure before deciding. For an informal brochure, a thinner and cheaper paper stock is the better option — but if you are targeting a high-end corporate conference, you’ll want to invest a bit more money in a better paper stock.
The print industry is booming, and so, there are multiple options available when it comes to a high-quality finish. The Scodix finish is available for companies who want to make their publication stand out and generally has a minimal difference to the cost, while saddle-stitched brochures are a sleek way to present your corporate brochure or catalogue to your audience — they are generally finished with a gloss or silk lamination. Then, there’s casebound, which can be quite expensive, but is the crème-de-la-crème when it comes to top quality. If you have the budget to pull out all of the stops, then casebound is the option to go for. However, perfect bound brochures are a high-end binding option that is more affordable — this finish is ideal for pitch documents and coffee table brochures.
Keep it basic in copy and design
Copy and imagery are essential to creating an attractive brochure your target audience will want to engage with. Remember, keep copy simple — you don’t want to confuse the reader with too much information. Text should be clear and concise, including all the need-to-know information. This is good for budgeting, as you will save money on fewer pages. But remember to include your company logo, contact details and, of course, your key message – without these your marketing campaign will be a flop.
Don’t think you should inject personality and humour into your brochure? You should — anything that sets you apart and makes your brochure positively memorable is a good thing. Just remember, it needs to remain clear to read and fit on the pages correctly. Before sending your design off to the printers, make sure your proof and check your copy/imagery multiple times. A silly mistake could cost a lot in reprints!
Take advantage of what’s offered online
Why not complement your print campaign with a hint of digital? Whilst most brochures will be printed out, you might want to consider making your brochure available on digital platforms to allow your audience to download your brochure as a PDF at no additional cost. This way you can have both printed brochures and e-brochures.
How many will you need to order?
The final step before sending your new brochure to print is determining how many copies you want or need. Although the more copies you request, the less you pay per copy; you don’t want to pay for copies that will be sat around the office catching dust! Check the price guides before you place an order to consider if a long run, medium run or short run. Quick buy pricing guides allow you to make an informed decision without contacting the printing company directly — cutting out the middle man. Generally, longer runs are most suited to handout brochure at events such as trade shows because they are more cost-effective.
Save cash and promote your new brand with these cost-effective brochure marketing tips.