Flyer printing is an inexpensive method of marketing and promoting your business and brand. But how can you make your business flyer more effective so that it grabs a reader’s attention? Below are some top tips from graphic designers and marketers on how to ensure your flyer gets the results you want.
Think of how tabloid newspapers use headlines to grab attention – make use of interest-generating key words such as:
- Discover how…
- Secrets to…
- The easy way to…
- Now you can…
Headlines are easy for a reader to scan – so make it interesting enough to peak their curiosity. Only then will you have an opportunity to tell them more.
Attention Grabbing Graphics
Avoid clutter – and go for one high quality unique image or picture to create interest in whatever you are promoting. Make sure this focal point clearly supports the message you want to deliver. Expert flyer printing services such as eazy print offer great flyer design ideas.
Lead with the benefits (not features)
Consumers are really interested in what the benefit is for them from using your product or service. Answer that question and you’ll retain their interest. Show them how you can solve their problem. Use descriptive phrases such as:
- Save time/money/worry…
- Get results fast with…
- Avoid unwanted ….
- You’ll love …
Testimonials Speak Volumes
With all the comparison websites and product reviews online nowadays, many consumers are attuned to basing their buying decisions on these. Include a genuine testimonial showing that the client/customer was happy and satisfied after using your company’s product/service. Include enough relevant details of the customer so that the reader can identify with their experience.
Use Space Sparingly
Avoid the urge to fill your flyer with as much information as possible. Organise the layout in a logical manner – making use of bullet points, boxes and colour contrast to make it easy to scan and understand.
Keep it Simple
Remember – most people will only cast a cursory glance at a flyer initially. Don’t overcomplicate it with too many different fonts, colours or styles. Simplicity speaks to busy consumers – so keep your flyer on point and only include directly relevant information. Focus on just one topic, product or service.
Proofread to Perfection
Once you’ve made a draft of your flyer – get some feedback on it. Try it out on a couple of staff members to see what their initial reaction is. Once you’re happy with the design, content and layout – proofread it – and pay close attention to critical contact details such as telephone numbers, etc.
Call to Action
Make sure you have a clear call to action on your flyer – what you want the reader to do next. Use your flyer as a discount voucher, entry into a competition or other similar promotional activity for your business.