Do you have an upcoming exhibition? Having a checklist to ensure you stick to the ground rules of what makes a good exhibition stand is essential to creating a ‘wow’ factor. Just like anything, there are rules to creating an effective stand that reflects well on your brand. There are potentially a lot of new customers who will attend your exhibition and you want to do everything you can to draw them in.
You may be wondering, what is it that makes an exhibition stand good? There are several things but this article will cover the essentials. It all starts with creating the right brief, ensure you make this concise and relevant then give it to your contractor with plenty of time to spare. What you put in the brief is what can make the difference between a good or bad stand however.
Choosing a reliable and high quality exhibition contractor will help you pull-off the ‘wow’ factor you want to create. Searching for companies such as Aspect Exhibitions is a good choice if you want a comprehensive service delivered by experts. These exhibition companies will be with you every step of the way. From the creation to the disassembling of your stand.
But first, let’s look at some things you need to consider to make the best stand possible:
- Set your targets and measure progress
From the outset, you should have goals and objectives you will want to achieve by the end of the exhibition. This will help you stay focused and make sure this marketing method has been beneficial. The targets completely depend on you and what direction you want to head in. Do you want to bring in more customers? Do you want to process more orders?
- Are you following up on the contacts you made?
Always, always follow up on a potential sale! It can take time to develop a potential client until they are positive they want to use your service or product. Studies have shown that 80% of clients say ‘no’ the first four times before they get round to a ‘yes’. So even if you don’t think it looks likely, never give up.
- Don’t go down the old ‘sales pitch’ route
This can really kill your vibes at an exhibition. Try to be a bit more creative and don’t be so quick to be like every other salesperson. People want to see something new. Always listen to people first and speak later. It works if you have something different to engage people such as competitions, food, or coffee to initially peak interest.
- Use the space effectively
More often than not, you won’t have a lot of space at an exhibition. Despite this, a good stand design will help you make the most out of any space small or large. To ensure you make good use of the space you have, consider where you place furniture, stands, products, and lighting. There should be no obstructions so traffic can flow smoothly in and out your booth. Try getting a professional assessment of how you can effectively use the space with your current equipment. You could buy pop up banners and other items to help liven up your space and attract people in. Companies such as Aspect Exhibitions have lots of experience in changing the layout for optimal space usage.
- Decrease the text and increase the images
When it comes to text, less is more at exhibitions. People don’t have a great deal of attention-span when marketing messages are being thrown at them left, right, and centre. You want to encapsulate your message in a succinct and snappy bit of text. Keep words to a minimum and make a special effort to use images to communicate your points. People can understand pictures much quicker. Plus a life size image can be an eye-catching tool used to draw people to your stand.