A service such as the reputation management company is able to use a perceptual map and position themselves on the map where they think they fit. When a product or service faces competition, and its producer will have to think about how to position it in the marketplace relative to any competing service in this case. Although a company can position themselves on a perceptual map, the way that their consumers position them on the perceptual map is much more important. A perceptual map is a two-dimensional graph that visually shows where a product or service stands, or should stand, relative to its competitors, based on criteria important to buyers. Some firms actually think that repositioning their products or even their service is advantageous. When you are repositioning a product or service, you are making efforts to mover a product to a different place in the minds of the consumers, which is not an easy task.
If a consumer places your service or product on the perceptual map somewhere where you don’t see your product or service being, this is where the company should consider repositioning themselves. Many companies like to use taglines when they are advertising in order to try and position their products in the minds of the buyer where they want them of course. A tagline is a catchphrase designed to sum up the essence of a product. A tagline can be called a slogan that a company uses for example the reputation management company would use something like the best and most trusted reputation management company.
It is important to always use the same tagline or slogan when advertising to consumers in order for each individual who has heard of your product of service to know where you stand and for you as a company’s marketer to also know what the messages you are sending says to your consumers. Repositioning a product or service can be more time consuming than sticking to one tagline that positions your product or service for you and that is why taglines are important when it comes to marketing your product or service.