In this new era of digital marketing, video is an innovative approach to reach out to your targeted audience. Video marketing has become a vital actor in digital marketing. It is used by various companies and brands to catch eye balls of the audience. And digital marketing training providers are putting emphasis on video marketing. Research has shown that people prefer videos over graphics and textual content. Marketers are using videos to engage and connect with the audience.
As Per Cisco, 74% of all the internet traffic will be from videos. Twitter says, videos get the most retweets. If you need potential reach then there is no source better than video marketing and this is becoming popular.
Dive into 2017 – The Year of Video Marketing
Increase in Facebook Video:
Facebook launched video feature this year and it increased daily Facebook views from 1 billion to 8 billion. Facebook Live feature is doing well and it is predicted that there will be more innovations in video marketing by 2017.
More Live Videos:
Instagram has put an ephemeral spin on video streaming and private messaging. Facebook has also used live videos. YouTube has announced the integration of mobile live streaming on its platform.
Video marketing for sales:
Video marketing is a new trend for the sales team. To attract consumers, video is the best way. People get attracted to information through videos.
Various marketing platforms for Videos:
Sharing videos in various platforms will gain you more clicks, ROI, and views for your brand. It will only expand in 2017.
Virtual Reality in videos:
Virtual reality will be a must in 2017 in video marketing. Marketers are using virtual reality headsets to attract more and more attention of viewers.
Video marketing will be game changer for digital world. Be it’s press release, newsletters, or your social campaign, they all will be video centric and highly engaging.
Videos to Take Over:
Brain easily grasps the information if it is visually appealing. Video marketing is making things easier for marketers. For now, this is more effective than any other strategy for marketers. Video marketing is an emerging star in the digital galaxy.
Video is now no more the movie-makers’ prerogative. The growing importance of video in digital marketing opens innumerable career options – photography, art direction, video editing, story-boarding, screen writing and much more. Video will reign supreme in digital marketing in 2017. No wonder, it will enter digital marketing training solution providers’ curricula soon.