The fact that your small business or your new venture count on limited financial resources does not mean that you should put barriers in promoting it. On the contrary, a strict budget is the perfect opportunity to create ingenious strategies and strong marketing. Just make sure you know your target – by defining the niche right you will be able to optimize resources, and no effort or time will be wasted on the wrong audience.
More and more companies invest in content marketing, and the good thing is that this form of marketing is not expensive in the long run. The valuable content generates great power of attraction for your customers and it is also going to improve the positioning of your brand. With unique content your brand is more visible and gradually, with much effort, you can make a great impact in the minds of your customers.
Bloggers are fashionable and are becoming more important in marketing strategies. Their influence and power help your brand become more visible, reach more people, reinforce your brand and reputation, and can even help you improve your position. A good idea, if you have a tight budget, is to send them your company’s products to try, and give their opinion. Many You Tubers devote their channels exclusively to reviewing products
Creating Video Content
Everything needed to make videos is a very basic camera and editing software, and YouTube is also an alternative for simple editing. If you have an idea or different ad for funny video and the team is willing to cooperate, making this idea into a video will be a matter of time and desire.
Social networks themselves do not cost money, but you do need a great number of human resources to move them forward. The good thing is that when you already have the resources available, they can be made into super flashy stuff.
Do you have a new product coming soon to an important event? Or is there a new service that you will begin offering in a couple of weeks? Write a press release and send it to local newspapers as well as online newspapers. You could even ask them to publish geographical information on bulletin boards and contact the bloggers that are most important in the particular sector.
Attend Trade Fairs or Promote Creativity
The main costs to be considered for participation in a fair are registration, booth design, logistics and time of the participants. It is demonstrated that the actions in these events often represent a good return of investment for small businesses because they allow direct contact with others in the industry and can establish contact with potential customers. Create different and attractive fair booth, with a creative design or interactive element that will always be a point of attraction for visitors.
Participate in Charity Events or be a Sponsor
A good strategy that will allow people to become familiar with your products or services is leaving them free to use in popular community events. For example, if your business is a sports shop, you can participate by donating shirts or personalized water bottles to participants in a charity race that is to be carried out in the area. Or, if your business is based on a service such as graphic design you can choose to donate the event logo image yourself. The main objective is to give your brand awareness beyond the environment in which your business is located, because, people can often live in the same city or town, but have not yet been motivated to move around your area.
The most effective way to enter the market as a small business is the creation of a comprehensive program that combines sales activities with the tactics of marketing. Thus, sales activities do not only reduce marketing expenses, but also add the value of interaction with possible prospects and customers. No one can deny that having a high budget can be a useful aid to the business but money is not everything. Sometimes it is better to have a more limited budget but to get it right and carefully invested in order to make things fun and original.