What goes behind the making of a viable, sustainable product? What is the secret behind that effective marketing strategy? How do you know which segment of the audience to target? And most importantly, how do you stay ahead of competition? The answer to all these questions is- –“Market Research”
This is one of the most potent tools for driving accurate decision making and providing insightful information about your market, product, audience and competition.
Market Research is at the core of every strategic decision making process, or to put it in other words, strategic decision making is enabled by insights gained from Market Research.
Even though we understand that Market Research is necessary to start a new business or grow an existing one, why does it remain elusive with very few having access to data that can help a business?
Non-institutional buyers (i.e. professionals in SMBs and individuals), have a tough time getting this data. Neither do they have the necessary tools to get all the vital information nor can they afford the cost of buying this data. One can either subscribe to research from a market research company, or purchase individual reports or the time consuming way and not the most effective, is to search for available secondary research data on the Internet.
The buying process for market research reports is complicated, you have to read the summary of the report countless times and finally have got the go ahead to buy the full report. You are visibly bursting with excitement and can’t wait to make use of all the information you are going to find in the $1000 report, sadly halfway through the report you realize this is not what you were looking for.
There are only a couple of things to do after this, you either leave office or never turn up for work , change your strategy to suit the report data (believe me, you should never do this) or again starting reading summaries of multiple reports and buy another report till you find the suitable one
How It Works
Literated targets professionals by offering them a rental model. This allows the market research publishers to tap into a latent segment leading to additional revenue stream.
Literated, powered by CodeLand, is an e-commerce platform for market research content, which was started by the young entrepreneurs from technical and marketing background who had a zeal of providing instant online access to the most comprehensive collection of market research reports , professional content, expert insights on global industries, companies, products, and trends.
Literated.com is an online platform where you can rent the report, find relevant data according to your needs, and identify new market or industry trends, for making informed decisions.